The Innovation Lab is a lean startup operating inside of Nordstrom.

What We Do

We move through ideas quickly, using whichever technologies make sense. Our process incorporates methodologies and practices from Design Thinking, Lean Startup, agile, and lean thinking.

How We Work

The lab is a collaborative studio space with post-its and note cards everywhere. We opt for pairing stations over cubes, and our door is always open to anyone to stop by, ask questions, or come in and collaborate.

What’s Next

A new year means new challenges and new connections. If you are a customer who would like to share an experience, a peer that would like to connect, or a team that would like to collaborate, contact us.

 

Our Process top

Design Thinking

Design Thinking provides a roadmap to creative & human-centered solutions. It challenges us to see the world through the eyes of our customers, uncover latent needs, and generate innovative solutions that are desirable, feasible and viable.

Lean Startup

Lean Startup focuses on building the right thing for our customers. It gives us a framework for delivering validated learning with tools like the build-measure-learn loop, continuous delivery, and innovation accounting.

Agile & Lean

Agile & Lean optimize our process and enable us to move quickly. Once we know what to build—agile is how we build. We pair on work, test-drive our ideas, and develop iteratively. Lean reminds us to visualize our work and reduce cycle time.

 

Case Study top


“It’s one thing to talk about ‘rapid experimentation’ and ‘validated learning’ as abstract concepts. It’s quite another to see them in action, in a real-world setting.”

- Eric Ries, Startup Lessons Learned

 

Join Our Team top

The most important thing we do as a team is hire the right people.

See available positions and learn more: Apply Now!

 

Contact Us top

innovationlab@nordstrom.com | +1 206.233.5281